" Video, combined with the Internet, is a game-changer for recruiting. Used together they create a better candidate experience and raise the likelihood of a better hire. Video is particularly effective in campus recruitment and attractive to Gen Y (and soon Gen Z). Gen Y is an avid user of video and expects to be marketed to, taught, entertained, and recruited by video. Camille D., a recent grad, said it best. ""Video gave me a look inside the job before I actually started, it was SO effective. I just graduated from college in May ’09, and that is definitely something I liked to see on my employer's career page when I applied."" We live in a world of pictures, movies, and sound. The printed word is being replaced and expanded by cheap, easy access to video web sites like YouTube, as well as sites such as Hulu.com, Veoh.com, and others. Video can be used in about a dozen different ways in recruitment—we will cover the how-to, best practices, and next practices.

"