Are your e-mails breaking through the clutter? Every day, your constituents are inundated with e-mails. For your message to be read, it is essential for you to standout. From subject line to follow-up, are you engaging your readers to get them to open your e-mails, read them, and take action? In this presentation, discover how you can utilize data and research to improve your open and click through rates, drive constituents to take action, evaluate results for growth, properly segment your audience, and more. Learn best practices through Rutgers, the State University of New Jersey, and discover how they utilize SunGard's Advance in conjunction with iModules' Encompass.