The text HAITI to 90999 mobile donation campaign ignited a social movement that opened new avenues for charitable giving. This explosive new medium for giving has turned public compassion into material action, arming millions of Americans with the power to create social change through a simple text message donation. Despite the growing popularity of mobile donation campaigns, the ability to convert one-time anonymous donors into lifelong supports remains a challenge that many nonprofit organizations are faced with today. Through this session, participants will discover the secrets to crafting successful mobile donation campaigns that drive recurring results. Participants will acquire the skills necessary for building lasting donor relationships including how to establish and grow effective mobile databases that highlight and capture specific information about donors. Additionally, participants will learn how to effectively integrate these mobile databases into their overall communication and fundraising strategies. This session will also explore, a verity of marketing tools, including SMS communications and social media outlets, that when used to promote a mobile donation campaign will help to build a stronger supporter base. Finally, participants will receive real world examples that illustrate best practices for establishing effective mobile communication and fundraising strategies that deliver lifetime donor relationships.