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Dollars and Sense: A Look at CRM and ROI at Lehigh (3801)
Track:
Recruiting & Admissions
Program Code: 3801
ADDITIONAL PRESENTER / PANELIST:
Brian Regan, Assistant Director of Admissions Information Systems and Senior Policy Analyst, Lehigh University
LEAD PRESENTER / PANEL ORGANIZER / BOF LEADER :
Dana Stow, Director of Admissions Information Systems and Techonology, Lehigh University
Description
See how Lehigh University leveraged the Banner Enrollment Management Suite to transform the way mailings were sent and reach a more targeted audience thorough the use of integrated campaigns. This presentation will also include a look at how the budget allocation of dollars changed after the implementation of the Banner Enrollment Management Suite and what Lehigh expects to save in the future as additional features are implemented.