This session will focus on the processes involved in determining an appropriate market for a new product.
A case study will be presented covering the development of a recent consumer-driven product. Actuaries
will be able to learn from the experiences of other actuaries in the process of finding an appropriate
market for a new product.
Any actuary who is involved or expects to be involved in the future in the development of new health
products should take part in this session. As a result of the session, you'll have a broader knowledge of
the challenges in marketing new products with specific examples from an actual product development
process.