Experts with practical experience managing operational risks will define reputation risk. What are its implications? How can reputation risk be measured and managed? You will hear about various predictive methods and obtain information about what methods are the most useful. The panel will also describe how reputation risk can be reported to management. As a result of attending this session, you will be ready to take the first steps in assessing your firm's reputation risk and review protocols that are in place today for protecting its reputation using common industry terminology and practices.