There is increasing pressure on product development actuaries to develop innovative, competitive new products quickly. In the increasingly sophisticated markets that our products are being sold, there is evidence that pricing mistakes are being identified and in some cases exploited. In this open forum session, panelists and attendees will discuss potential threats to the performance and profitability of new products and techniques that can be incorporated into the product development process to mitigate these threats.

Targeted Value Ladder Stage: Process