Variable annuities enjoyed great success in 2007. Although a very competitive marketplace, VAs offer great potential for those that understand the risks and successfully apply the appropriate pricing discipline to effectively manage those risks. Innovation and increasing product complexity continue to be as much a challenge for the consumer as for the company designing and managing the products.

In this session participants will enhance their understanding and awareness of what it takes to be profitable in the VA market as it evolves.

Targeted Value Ladder Stage: Market