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Region VI Highlight: Anthropological Analysis: Why More Females Study Abroad and How This Can Inform Marketing Efforts
Program Code:
RH-006
Date:
Wednesday, May 28, 2008
Time:
8:00 AM to 9:15 AM
EST
CHAIR
:
Jill McKinney, Ball State University
PRESENTER
:
Jill McKinney, Ball State University
Description
While the education abroad industry has tried
to explain why two-thirds of study abroad
students are female, this presentation reflects
findings from recent research where female
students themselves indicate decisionmaking
processes that can inform our marketing
efforts.