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E-Recruitment: Building Web Traffic and Converting Leads into Students
Program Code:
GS-357
Date:
Wednesday, May 28, 2008
Time:
1:45 PM to 3:00 PM
EST
CHAIR
:
Peggy J. Printz, Study in the USA
PRESENTER
(S):
Richard L. Greene, Study in the USA
Wendy L. Stewart, Green River Community College
Description
Learn successful strategies for marketing
programs and recruiting students over the
Internet. Essential topics include optimizing
Web sites for search engines, analyzing Web
traffic, and integrating e-mail, Web, and
database systems to track student inquiries and
increase enrollments. Thread 5