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How to transform employees into brand owners
Program Code:
760
Date:
Wednesday, June 1, 2011
Time:
3:30 PM to 4:45 PM
EST
SPEAKER
(S):
Gry Egstrup, DONG Energy
Charlotte Bryldt Theisen, DONG Energy
Description
The presentation will focus on how to:
• Enhance employees self-understanding in accordance with the corporate brand identity
• Make employees proud of the company by involving them in the development and implementation of the brand
• Initiatives for HR, communication and managers on how to increase brand ownership and empowerment