How did we combat just being a piece of paper shoved in a backpack at a career fair? Simple- we got rid paper. Not just paper but all trinkets. We needed to rethink the way we approached career fairs and campus events. Let us tell you how we did it. Now is a great time to address the current challenges of Social Recruiting and Mobile Marketing for Recruitment. AT&T will share its best practices pertaining to going paperless while highlighting social recruitment and mobile marketing including our application for the iPhone, our Talent Network, Facebook Fan Page, SMS campaigns, and our career center portals. We will focus on a few of the benefits we see in going paperless: It showcases AT&T as a technology company, We avoid getting lost in the paper shuffle, We become an event standout, It allows us to convert potential applicants to actionable leads on the spot, We can track results by school and event, and It allows us to live AT&T’s sustainability mantra.