Whether your goal is getting students more deeply involved in career development or simply to get them involved at all, the challenge you face goes way beyond the basics of marketing. And it’s a challenge faced by most career services offices. While clear messaging, attention-grabbing promotions, and great programming will help, successfully reaching your students starts much earlier. It begins with getting your team clearly on the same page with regards to your purpose and priorities and it culminates with demonstrating leadership in career education throughout your institution. In between, there are some simpler steps such as working on your credibility and addressing the 3 key “trigger” questions that students want answered before they will give you their time. So before you fire your marketing manager, participate in this workshop to learn and discuss 12 key strategies to maximize your student reach. You will come away with the tools you need to dramatically increase your student engagement.