As the economy worsened and the job market became flooded with the unemployed, many employers chose to put their college and diversity recruiting strategies on hold. But recent research shows that this strategy could be detrimental to your company and employees, in both recruiting and retaining top talent. A staff rich in various backgrounds and ethnicities gives your company unparalleled insight into products or services that can penetrate growing markets. In addition, fostering an environment in the workplace that embraces diversity and inclusion will lead to a greater retention rate as employees take pride in working at a company that understands their unique needs. Furthermore, as the majority of higher education institutions have strong diversity initiatives, it is essential that any employer looking to recruit graduates provide an environment that matches these efforts in order to attract and retain the college audience. This session will provide innovative ideas on how employers can reinvigorate their college and diversity recruitment efforts to ensure that they are on the right path for not only attracting top talent but retaining them as well.