In 2005, when they formalized their college recruiting program, recruiters for Mattress Firm, Inc., weren't surprised that they weren't bombarded with new graduates who wanted to come work for a mattress retailer. However, over the past few years, through strategic branding measures, increased exposure through campus organizations, a summer internship program, and other recruiting tactics, Mattress Firm, Inc. (a 500+ store leading specialty sleep retailer) has successfully increased the number of degree holding employees by 90 percent while decreasing turnover to a record 24 percent (retail typically averages about 60+ percent). Take a look at our methodology for recruiting for the unglamorous world of mattress sales and management and share your ideas on how to recruit for tough industries, positions, or companies.