Why would make a company delete their award-winning career site and start all over? Find out how Enterprise built a web site more relevant and engaging to their target audience. Discover how one of the largest recruiters of college graduates in the United States incorporated their new brand campaign as well as the latest in technology in an effort to better engage their audience and speak to their candidates. Using such tools as video, viral marketing features, interactive pages, a new ATS, search engine optimization techniques, and an intuitive content management system for its field recruiters, Enterprise has created a career site that is both functional and relevant. Explore the process needed to bring this site to life, and the challenges faced during the project.