Learn how the Macy's, Inc. recruitment team and Syracuse University Whitman Career Services worked together to reposition Macy's from a regional department store recruitment program into a consistent national brand campus program. Follow the two-year timeline that repositioned Macy's and Bloomingdale's as one company, resulting in Macy's becoming one of the top employers on the SU campus. Learn how to market services on a big campus quickly to build a positive buzz amongst students and faculty, and overcome obstacles that typically occur when repositioning efforts take place. Learn key strategies for collaboration among employers and career services to become successful business partners working together toward common goals.