How can organizations use Gen Y research to communicate more effectively and productively with prospective applicants and new-hire graduates? What are the key messages, themes, incentives, and opportunities that 'Yers respond to best? How can employers use this knowledge to recruit and retain Gen Y talent? Explore how two major international graduate recruiters—RWE npower and Enterprise Rent-A-Car—are transforming the world of graduate recruitment by working with one of the UK's leading Gen Y careers experts to develop a range of exciting and innovative Gen-Y-friendly strategies designed specifically to attract, recruit, retain, and inspire top graduate talent. Get first-hand insight into the changing landscape of graduate careers and an insight into some of the best practices.