Digital footprints are traces left by someone’s activity in a digital environment. Attendees will learn about passive and active “digital footprints” and the size of their online presence. Discover how the “Internet Archive” and “Way Back Machine” provides a historical snapshot of a site in seconds. Every day you are creating a data trail as information is being digitized and easily searchable. What does it mean when a potential employer, college recruiter, or client “Googles” your name and does not find anything? What if a principal searches for a potential hire’s name and work, and does not find anything? What does it mean NOT to have a digital footprint in these cases? This session will explore the importance of a digital footprint, what the components of a successful footprint are, and how schools can assist students in the development of a positive digital representation of themselves.