"This session will focus on one of the often overlooked success components of partnerships: managing the relationship between the partners. With today's heavy emphasis on partnerships as the primary vehicle for developing products/technologies, the management of the people side of the equation is becoming more and more important. As different companies have developed/adopted different processes to address this issue, this session will confirm the importance of managing relationships and will compare and contrast ways of accomplishing this."

Objective1: Clearly demonstrate the need for managing the relationship between partner companies.

Objective2: Present several Alliance Management processes currently in use that provide successful management of partner relationships.

Objective3: Compare and contrast benefits of different processes, noting differences that exist between the needs, cultures, operations and expectations of partner companies.