2007 Midyear Clinical Meeting
ASHP Midyear 07 Session Detail
Telling Your Story 2007: Tips and Techniques for Advancing Patient Care through Public Relations
Track: Educational Session
Program Code: 245-L04
Date: Tuesday, December 4, 2007
Time: 9:00 a.m. - 11:00 a.m.
Location:
Veronese 2405/2406MEETING PLANNING ASSOCIATE:
Ms. Aretha Hankinson, JD, Public Relations Manager, American Society of Health-System Pharmacists
MODERATOR:
Ms. Aretha Hankinson, JD, Public Relations Manager, American Society of Health-System Pharmacists
PRESENTERS:
Kate Farthing, Drug Information Pharmacist, Oregon Health & Science University Hospitals and Clinics
Dr. Trista Pfeiffenberger, PharmD, MS, Director, Medication Policy, University of North Carolina Hospitals
Dr. Timothy Brown, Pharm.D., BCACP, FASHP
Shirley Reitz, PharmD, BCPS, Associate Director, Pharmacy Clinical Services, Group Health Cooperative
James Fuller, PharmD, Director of Pharmacy, Wishard Hospital
Christine Grass, BS Pharm, Clinical Pharmacist, SSM DePaul Health Center
Dr. Sarah Sherington, BSc Pharm, PharmD, Pharmacist - Surgical Services, Glycemic Control, Southwest Washington Medical Center
Frederick Schmidt, RPh, MM, Manager, Bronson Methodist Hospital
Dr. James Rinehart, RPh, MS, FASHP, Director of Pharmacy, Bryan LGH Medical Center
Aretha Hankinson
LEARNING OBJECTIVES
- Describe the various audiences for outreach projects.
- Identify resources to help develop and implement outreach projects.
- Describe various methods for publicizing outreach projects.