Session Information
2006 Midyear Clinical Meeting
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Telling Your Story 2006: Tips and Techniques for
Advancing Patient Care through Public Relations
Track:
Sessions
Program Code: 224-L04
Date: Tuesday, December 5, 2006
Time: 8:00 AM to 11:00 AM
Location:
204C (CC)
MODERATOR:
Aretha L. Hankinson, J.D., Public Relations Manager, American Society of Health-System Pharmacists, Bethesda, MD
SPEAKER(S):
Leigh Briscoe-Dwyer, Pharm.D., BCPS, Director, Pharmaceutical Care Services, Bassett Health Care; and President, New York State Council of Health-System Pharmacists, Cooperstown
Partnering Lobbying Efforts and Public Relations at the State and Local Level
Kate Farthing, Pharm.D., BCPS, Drug Information/Drug Policy Pharmacist, Oregon Health & Science University Hospitals and Clinics, Department of Pharmacy Services, Portland
Creating and Publishing an Advertorial Supplement to Recognize American Pharmacist Month
James H. Fuller, Pharm.D., Director of Pharmacy Services, Wishard Health Services, Indianapolis, IN
Haunted House of Errors
Aretha L. Hankinson, J.D., Public Relations Manager, American Society of Health-System Pharmacists, Bethesda, MD
Just Ask! How to raise the Pharmacy Department’s Profile in Your Facility
Jody E. Jacobson, R.Ph., FASHP, FCSHP, Senior Pharmacist, University of California, Irvine Medical Center, Orange
Engaging Your Audience: First Step to Successful Fair Participants
Shirley J. Reitz, Pharm.D., BCPS, Associate Director, Pharmacy Clinical Services, Group Health Cooperative, Seattle, WA
PH: ARM-Pharmaceuticals from Households: A Return Mechanism
Amy Robbins, Pharm.D., BCOP, Clinical Pharmacy Specialist, Malignant Hematology/Stem Cell Transplant; and Director, Oncology Specialty Residency, Methodist Healthcare, Methodist University Hospital, Memphis, TN
Patient Education: A Critical Component of Patient Care
Kathryn R. Schultz, Pharm.D., Director of Pharmacy, Bethesda Rehabilitation Hospital, St. Paul, MN
The Camera Adds Ten Pounds: Adventures in Cable Television!
Shelly V. Taverneir, Pharmacy Services Dayshift Supervisor, Tallahassee Memorial Healthcare, Tallahassee, FL
Providing Our Community with Pathways to Understanding Safe Medication Use: TMH Pharmacy Week 2006
William R. Wuller, R.Ph., M.S., FASHP, Director of Experiential Education, and Clinical Assistant Professor, Pharmacy Practice, Southern Illinois University-Edwardsville, School of Pharmacy, Edwardsville
Conducting Outreach Programs In Cooperation with Community Service Agencies: How Helping Those in Need Can Improve the Public’s Understanding of Pharmacy Practice
Description
Learning Objectives: Describe the importance of public relations to pharmacists. List several public relations projects of health-system pharmacists. State ways health-system pharmacists can become active in public relations.