Social Media: FB Us About #Recruiting, #Training, #Employee Engagement & Fun, #Faux Pas
Track:
New Practitioners Sessions (CE)
Program Code: 315-L04
Date: Sunday, December 4, 2011
Time: 11:05 AM to 12:20 PM EST
Location:
Room 344, Level 3
PRESENTER(S):
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Thomas Kirschling, PharmD, MS, Manager, Pharmacy Operations, University of Pittsburgh Medical Center Presbyterian
Developed various QI & non-traditional pharmacy marketing tools for UPMC Presbyterian
Studied and taught lectures on marketing pharmacy topics to pharmacy students and residents
Glenn Manishin
Scott Mark
Briana Marrah
Doneka Scott
PROGRAM CHAIR:
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Thomas Kirschling, PharmD, MS, Manager, Pharmacy Operations, University of Pittsburgh Medical Center Presbyterian
Developed various QI & non-traditional pharmacy marketing tools for UPMC Presbyterian
Studied and taught lectures on marketing pharmacy topics to pharmacy students and residents
LEARNER OUTCOMES:
Develop guidelines to ensure that social media touch points enhance your department goals and objectives.
Discuss how social media can be used to drive deeper engagement.
Evaluate strategies to overcome hurdles to implementation and gain organizational buy-in.
Evaluate tactics and strategies to successfully leverage and measure social media effectiveness.
Review examples of how social media has enhanced and destroyed reputations.