How do you make the most of your media exposure? How do you craft an interesting and relevant message and make your advocacy, crisis, and public relations efforts media worthy? Straight from the sources, you'll hear about general best practices for working with reporters and policymakers; learn how to create a strategic media plan; gain an understanding of the sound-bite, and discover how you can increase and hone your interactions with the media and policymakers in your state. At this session, you will hear how media insiders and your fellow affiliate leaders use the media to get your message out to many audiences.