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Program Code:
PM-03
Date:
Thursday, November 18, 2010
Time:
8:00 AM to 9:00 AM
EST
PRIMARY AUTHOR
:
Brian Chou, OD, FAAO
Description
Online reviews written by consumers are not just for hotels and restaurants. They also apply to doctors. An optometrist’s reputation can be damaged by a careless, unfair and anonymous online posting. This course explores the merits and consequences of consumer-generated content and proposes strategies to succeed in this new environment.