Do you sometimes feel that technologists today dont really care about patients, about the profession, about being involved in operational support activities or about expanding their knowledge and opportunities for professional growth? Is this true, or is this a misperception, perhaps brought on by differences in generations? How do we keep techs interested-new techs with their Twitter and Facebook interests, older techs with their "been there, done that" attitude? This workshop will focus on ideas to create an environment or infrastructure that maximizes the attitudes, skills and knowledge of all staff to allow them to fully engage, grow and contribute while in the workplace.