The golden rule of "Do Unto Others" is a standard mantra that applies appropriately in customer service initiatives for both Transfusion Services and Donor Centers. This program will provide examples of excellence in studying, building and applying an effective customer service program. External customer service for donors and hospital services will be discussed focusing on "donor first." The use of cross-functional committees within an organization to study, develop and promote customer service will be explored. This program will give the participant some experience from the field in implementing an effective customer service program.