Growing Your Community Blood Donor Base Significantly...One Blood Center's Story
Program Code: 5028-RC
Saturday, October 21, 2006
4:00 PM to 5:30 PM (ET)

MODERATOR
Mary Jane Thomsen, Mississippi Valley Regional Blood Center

SPEAKERS
Mary Jane Thomsen, Mississippi Valley Regional Blood Center
Judy Petersen, MT(ASCP), SBB, Memorial Blood Centers

DESCRIPTION
During fiscal years 2003 to 2005, Memorial Blood Centers increased its collections from 85,000 units to 117,000 units. A remarkable jump for a blood center established in its community for over 50 years, this increase was the result of a multi-faceted approach to blood collections that included strategies based in the three perspectives of corporate relations, donor recruitment and marketing & communications. Working together, these groups formulated plans and executed tactics to bring Memorial Blood Centers to a new level of blood collection. This presentation will evaluate the differences between high-growth and sustained collections theory and practice, recount the successes and challenges Memorial Blood Centers has experienced and speak to what lies ahead for this ambitious organization.