Fishing for Donors
Program Code: 123-RC Saturday, October 15, 2005
2:00 PM to 3:30 PM (ET)
MODERATOR Diane Wolf, BS, United Blood Services
SPEAKERS Marc Pearce, MBA, Creative Testing Solutions Gene Young, BA, Florida Blood Services
DESCRIPTION
Together you will be guided through hot topics such as how to measure the effectiveness of your campaigns and maximize your database to reach market segmentation. In addition, you will be provided the latest information on the call center industry as a whole and how to implement the strategies of the “FISH” customer service philosophy in your call center.
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