Are you a Boomer marketing to Gen X? Or are you a Gen Xer
marketing to Gen Y? Or are you just generally confused
about the generations? You wonï申t be after you attend
Annetteï申s program that explains the different age
groups and how you can adjust your sales and marketing
techniques to each of them. Sheï申s a Boomer who
has taken the time to learn the ABCï申s of the Xï申s & Yï申s.
By attending this session you will be able to: * Distinguish
the different personal values and personality traits of
Baby Boomers, Generation X and Generation Y. * Use
the knowledge from objective one to generationally
identify your clients and decision-makers.
* Identify two sales and marketing strategies
for each age group.