The game keeps changing and the crafty
get craftier, including the way names are used and misused
via the World Wide Web. This session will explore
mechanics and legalities and suggest ways to establish
and maintain a productive grip on this valuable asset.
You will become aware of the issue of people ï申buyingï申
positioning rights for a speakerï申s name, understand
what happens in Web searches and the legal ramifications
of such ownership. By attending this session you
will: * Have greater control over your most important
assetï申your name. * Be able to make informed decisions
regarding your Web placement. * Have
a new understanding of the complexities
within todayï申s wired world.