Opinions abound on what products to sell such as CDs, videos,
webinars, books, home-study guides and many others;
what level of quality (world-class to home-made); and
how to sell (back of the room, Internet, direct marketing,
pre-sales, magalogs and others). Mitch is the author of
two books on marketing as well as an expert on direct
marketing, will review these issues and then focus on the
one critical element you don�t hear elsewhere on the subjects
of how to sell products and make money. By attending
this session you will: H Receive direction you can use
now to increase product sales (no matter your level of
involvement with products or years as a speaker).
H Understand there is a wide range of products that sell,
that everyone has an opinion about what the �right�
product is and know that�s not the real issue.
* Determine what level of effort you should put
into product development/sales and why.