2006 National Speakers Association Annual Convention
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Presentation Testing: Experience Ground-Breaking Research on Speakers' Effectiveness
Program Code:
290
Date:
Monday, July 24, 2006
Time:
4:00 PM to 5:00 PM
SPEAKER
(S):
Rebecca Morgan, CSP, CMC, San Jose, CA
Rich Thau, New York, NY
Description
You will witness NSAï申s groundbreaking research on when speakers are most engaging.
Using state-of-the art technology, youï申ll watch as
bureaus respond second-by-second to selected speaker
demos and determine when speakers are at their best.
Youï申ll watch their responses in the moment as they
show where they are most and least engaged. Weï申ll
also report the findings of pilot research we conducted
at an Arizona MPI chapter meeting in the Spring. Rich
Thau, president of Presentation Testing, will run the
test. By attending this session you will be able to:
* Appreciate what bureaus consider engaging in a
presentation. * Understand how to deliver a more
engaging presentation. * Witness the dial-test
method for measuring
potential buyersï申 reactions
to presentations.