Whole Mind Merchandising: Mixing the Innovative with the Hard Numbers
Track
:
Merchandising Intensive
Program Code:
89
Date:
Monday, May 21, 2007
Time:
8:15 AM to 9:30 AM
EST
SPEAKER
(S):
Linda Spellman, Vice President of Direct Response, Hickory Farms
Linda Spellman is a Multi-Channel Marketing Professional with 20+ years of experience in both Consumer and B-to-B environments. She has a rich base of experience having managed many varied functions such as Circulation, E-Commerce, Database, Creative, Call Center, Merchandising and Branding. She has worked with many established brands such as Home Depot, Restoration Hardware, and Quill Corporation. Linda is currently the Vice President, Direct Response at Hickory Farms. She has been on the Program Advisory Committee for the ACCM and has been an Annual Catalog Awards judge for several years.
Andrea Syverson is a customer-centric listener, connector and creator. As a right and left-brained creative marketing strategist with over 20 years experience, she holds the customer in highest regard in all decision-making processes. By actively and intuitively listening to customers, she has created and developed best-selling products across a variety of categories…from gifts and stationery and books to gourmet food and apparel to spirituality, just to name a few.
Description
Learn how to use hard data about what your customers are buying and combine it with traditional merchandising techniques to achieve "whole mind" thinking as it pertains to your brand and product strategy — merchandising relevancy for today's changing times.