Session Information
ACCM 2007
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Whole Mind Merchandising: Mixing the Innovative with the Hard Numbers
Track : Merchandising Intensive
Program Code: 89
Date: Monday, May 21, 2007
Time: 8:15 AM to 9:30 AM  EST
SPEAKER (S):
 Linda Spellman, Vice President of Direct Response, Hickory Farms
 Andrea Syverson, President, IER Partners
Description
Learn how to use hard data about what your customers are buying and combine it with traditional merchandising techniques to achieve "whole mind" thinking as it pertains to your brand and product strategy — merchandising relevancy for today's changing times.


Handout Online
(Attendees only)
(Code: 89)
Regular Attendee:Free