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30 Sizzling Search Marketing Secrets in 60 Minutes
Program Code:
79
Date:
Tuesday, June 19, 2007
Time:
11:20 AM to 12:15 PM
SPEAKER
(S):
Jeannette Kocsis oversees the Digital strategy programs at Harte-Hanks. Jeannette provides direction and support for Web site conversion strategy, digital marketing, communication programs and the Web data that informs strategy. She has created search engine strategies and link placement campaigns, going back to 1996. She came to Harte-Hanks in 2000 to build the Search Engine Marketing practice.
Jeannette is the author of the Conversion Point™ whitepaper series, the methodology used by our Digital Practice.
Jeannette is a regular contributor for DMNews, and presents frequently at industry events and webinars on search marketing, Web site conversion metrics and optimization, and branding online. Jeannette serves on the DMA SEMC Segment Advisory Committee and was the 2007 Vice Chairperson on the Operations Committee of the Direct Marketing Association’s Search Marketing Council. Jeannette is on the Program Advisory Committee for DMA08 and an Echo Award judge.
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Anton E. Konikoff, CEO, Acronym Media
Kevin Lee Did-it Co-Founder & Executive Chairman has been a Search Engine Marketing expert since 1995. Kevin has translated his twelve years of SEM expertise into Did-it’s proprietary Maestro search campaign technology. In addition, Kevin trains his staff in search best practices. Clients appreciate the dramatic advantage the Maestro technology and the Did-it team’s strategies provide. Kevin’s column for ClickZ, “Paid Search Strategies†is read by thousands weekly. Kevin is a founding board member of SEMPO and served as its first elected Chairman, he serves on the Search Engine Marketing Council for the DMA, and the IAB Search Committee. The news media including the Wall St. Journal, Business Week, New York Times, CNET, USA Today and San Jose Mercury News quote Kevin regularly. Dozens of industry conferences invite Kevin to speak and share his expertise, and Kevin has lectured at NYU, Columbia, Fordham and Pace Universities. Kevin’s expertise is also valued by industry analysts and the investment community where he has been invited to brief clients of firms including JP Morgan, RBC, Piper Jaffray, Bear Sterns, Citicorp and others. Kevin earned his MBA from Yale School of Management in 1992 and lives in Manhattan with his wife and daughter.
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Heather Lloyd Martin, Success Works Search Marketing