Building Brands & Driving Response: Striking the Right Balance
Track
:
June 20, 2007
Program Code:
150
Date:
Wednesday, June 20, 2007
Time:
11:20 AM to 12:15 PM
Location:
1A17
SPEAKER
(S):
Jeff Armstrong
Tom Klug, Vice President, Brand Executive, Merkle Inc.
"Tom is the champion of CFM Direct’s “Think Brand, Act Direct†philosophy, and is a driving force behind the strategic and creative work we do for our clients. His ability to quickly understand a company’s direct marketing challenges and develop relevant solutions makes him a key member of our new business and client strategy teams. Tom joined CFM Direct in 1996 and built the agency’s in-house creative capabilities that have grown to include a staff of over 35 seasoned creative professionals who have been recognized with Echo, Arc, Benny and Tempo awards for direct marketing excellence. Tom is a frequent industry speaker and was featured at the 2006 DMA Conference and he has also presented for the Chicago, New York and St. Louis DMA chapters."