A panel of experienced agency and client-side experts will look at the evolution of multichannel marketing and how the Internet has both revolutionized and complicated the way we interface, communicate and serve our customers. Sprinkled with case studies and actionable tips, this series of panels will highlight the measurable benefits of integrated marketing campaigns, the best practices required for successfully executing integrated marketing campaigns today, the organizational requirements for success and what these experts see as the future frontiers in integrated marketing. The attendees will leave this session with a clear understanding of the elements required to successfully implement an integrated marketing campaign and the best practices needed for success.