Online shopping comparison sites generate a lot of buzz in the e-commerce world. But is participating in them really worth it? Most experts agree that shopping comparison sites can help increase sales and bring in new customers, but you have to know how to use them. In this session we'll discuss, how shopping comparison sites work, the type of products best suited for these sites, how many comparison sites you should participate in, which shopping sites might be right for you, and how to optimize your participation.