Everyone wants to know more about their customers' needs and buying habits and surveying on your Web site is quick, easy and doesn't cost much. But how accurate are those surveys? Are they valid or is a little information dangerous? This panel will discuss options for surveying your customers online, how to make sure the information you've collected is valid, and how to use that customer information to boost sales. You'll learn:

• Methods and techniques for online surveying


• Examples of how online surveying was used to increase revenue