Learn about the value customer-created content, particularly user reviews/ ratings, has on purchasers. We'll explore who is writing reviews, who reads them, specific tactics to ensure the reviews posted are valuable, models for implementation of a review function on your Web site, a framework of how to maximize the potential of customer-created content in your overall business, and best practice examples. You'll learn:

• How many online users are actively providing and using reviews/ratings


• Best practice implementations of customer-generated reviews/ratings