After a lifetime of print circulation testing, how much more can you learn? You
may be surprised when you see the depth of scientific techniques and variety of
testing strategies that lie beyond common knowledge. Experts will share how
they achieved outstanding results through powerful test designs, creative
approaches, bold ideas and solid analytics. You'll learn:

• Detailed case studies of successful multivariable tests


• Specific creative, contact strategy, product and price elements to test (and avoid)