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Session Information
ACCM 2007
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The Multichannel Opportunity: Where Do Sophisticated Marketers Find Profits?
Track : Multichannel Marketing
Program Code: 302
Date: Wednesday, May 23, 2007
Time: 10:45 AM to 12:00 PM  EST
Location: 103
SPEAKER (S):
Casey Carey, VP of Marketing, Abacus
 Anna Chernis, Senior Research Manager, The Direct Marketing Association, Inc.
 Jason Hornik, Marketing Director, Haggin Marketing, Inc.
Charlie Silver
Description
Multichannel marketing has changed the way retailers promote products, generate leads and drive revenue. Current market research and real-life case studies will be used to discuss the opportunities and pitfalls of doing business in a multichannel environment. You'll learn:

  • Industry benchmarks against which you can measure your company's performance

  • How successful multichannel merchants are leaning on a mix of data and sophisticated targeting techniques to drive profitability

Handout Online
(Attendees only)
(Code: 302)
Regular Attendee:Free
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