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Session Information
ACCM 2007
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Winning at B-to-B Search: CDW Shares Best Practices for PPC Success
Track : Business-to-Business
Program Code: 284
Date: Wednesday, May 23, 2007
Time: 7:30 AM to 8:30 AM  EST
Location: 206A
SPEAKER (S):
Alan Rimm-Kaufman PHD, President, Rimm-Kaufman Group LLC
Anne Vargo, E-Commerce Supervisor, CDW Corporation
Description
CDW, a Fortune 400 technology marketer, faced the challenge of targeting
business buyers via pay-per-click advertising. Come hear how CDW deployed
large (200K+ keywords), targeted and efficient PPC campaigns across the
engines. We'll discuss PPC portfolio optimization, specific B-to-B considerations,
brands and trademarks, order allocation, and important tracking subtleties.
You'll learn:

  • Actionable tips to improve PPC campaigns of any size

  • Two must-do calculations to maximize pay-per-click campaigns


No items are available for this session.