Most multichannel merchants never have any possibility of hearing the real
story behind the successes and failures other merchants have experienced. In
this session, four well-known industry leaders openly, candidly and with goodnatured
humor discuss what worked for them and what didn't. Examples of
print, Web, and e-mail copy, art, product selection, online techniques, and more
will be presented. You'll have the unique opportunity to see and hear why each
example succeeded...or failed.