Session Information
ACCM 2007
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Maneuvering Through the Merge/Purge for Best Response Rates
Track
:
Circulation Strategies
Program Code:
250
Date:
Tuesday, May 22, 2007
Time:
3:45 PM to 5:00 PM
EST
Location:
252B
SPEAKER
(S):
Jim Coogan, President, Catalog Marketing Economics
Jake Hall, Director of Consumer Marketing,, Geerlings & Wade/The Tavel Vineyard
Description
Removing duplicates from your housefiles and dropping unlikely or undesirable
prospects reduces production and postage costs, and potential losses. This
session is a must for businesses wanting to save mailing costs. Panelists will
discuss tips and tricks you can use before and after the merge/purge process to
improve response and squeeze extra profits from your mailings.
prospects reduces production and postage costs, and potential losses. This
session is a must for businesses wanting to save mailing costs. Panelists will
discuss tips and tricks you can use before and after the merge/purge process to
improve response and squeeze extra profits from your mailings.