Session Information
ACCM 2007
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Using Internal Search to Drive a Superior User Experience and Increase Sales
Track
:
Web & Email Marketing
Program Code:
245
Date:
Tuesday, May 22, 2007
Time:
3:45 PM to 5:00 PM
EST
Location:
206A
SPEAKER
(S):
John Lazarchic, Vice President, E-Commerce, PETCO Animal Supplies
Mr. Robert Simon, Senior Vice President, RA, QA & CMC, OSI Pharmaceuticals, Inc.
Description
An effective internal search function is critical to keeping customers happy. And
when done properly, "search" transforms a site's entire shopping experience. By
providing customers with the ability to find and discover the products they want,
they'll be more likely to buy with each visit and keep coming back for more. In
this session you'll learn techniques for improving your site's user experience by
leveraging search, guided navigation, merchandising, metadata, configurable
and flexible relevancy ranking, and more.
when done properly, "search" transforms a site's entire shopping experience. By
providing customers with the ability to find and discover the products they want,
they'll be more likely to buy with each visit and keep coming back for more. In
this session you'll learn techniques for improving your site's user experience by
leveraging search, guided navigation, merchandising, metadata, configurable
and flexible relevancy ranking, and more.