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Maximizing Customer Value - Through Marketing, Merchandising, Operations and Creative Strategies
Program Code:
240
Date:
Tuesday, May 22, 2007
Time:
3:45 PM to 5:00 PM
EST
SPEAKER
(S):
Michael Muscarella, Director, Creative Services & Product Development, SmartPractice
Richard O'Donnell
Kathleen Schultz, Merchandising & Creative Strategist and Former VP Direct to Consumer, Ethel M. Chocolates
Betsy Witthohn, VP, Strategic Services, Haggin Marketing
Mike Zodrow, VP Catalog Marketing, Harry & David
Description
Four top executives from different areas of the business will provide you with tactics and strategies, relevant to their area of expertise, on how to maximize customer value and improve the customer experience. You will benefit from these seasoned professionals' many years of experience working for and with multichannel merchant companies as they teach you how to provide increase value to your customers from every part of the business.