This session will showcase real examples of worldwide eCommerce 3.0 Web sites that deliver a unique, personal online experience and the resulting benefits. Award-winning eCommerce leaders will outline how new capabilities and techniques will come together over the next 12 to 24 months to create a new metaphor for online shoppers. The session will address tactical considerations retailers must take to execute the next generation of eCommerce, including setting ROI goals, processes, tools, technology and resources necessary to be successful.