Online retailers that benefit the most from rich media are those taking the
necessary steps to measure and analyze the performance of these applications
and the implications on their business. During this session, leading multichannel
retailers will share their experiences with rich media — the good, the bad and
the profitable. Including understanding how retailers are measuring the effectiveness
of Flash, Flex and Ajax on their sites, how to adjust and optimize rich media
campaigns accordingly, and recognizing the right and wrong ways to deploy
rich media effectively.