Session Information
ACCM 2007
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Better Choices for Better Performance: Practical Tools to Guide Smarter Decision-Making on Environmental Concerns
Track
:
Management/Operations
Program Code:
229
Date:
Tuesday, May 22, 2007
Time:
2:15 PM to 3:30 PM
EST
Location:
204B
SPEAKER
(S):
Click the plus sign to see more detailed information
about each speaker.
Click the plus sign to see more detailed information
about each speaker.
Tracy Godfrey, Project Analyst, Corporate Partnerships, Environmental Defense
Philippe Riebel, Director, Environmental Affairs - North America, UPM-Kymmene Inc.
Description
The environment is both an emotional issue that resonates with customers and
a business issue that presents multiple challenges to direct marketers. In this
session, we explore several tools to help marketers evaluate their environmental
impact, and how to sustain or improve their environmental footprint while
increasing customer satisfaction and financial performance. Listen in as free
tools are demonstrated by Environmental Defense, Metafore and the DMA. Plus,
we'll discuss how social responsibility helps build brand image, increase customer
satisfaction, and boost sales.
a business issue that presents multiple challenges to direct marketers. In this
session, we explore several tools to help marketers evaluate their environmental
impact, and how to sustain or improve their environmental footprint while
increasing customer satisfaction and financial performance. Listen in as free
tools are demonstrated by Environmental Defense, Metafore and the DMA. Plus,
we'll discuss how social responsibility helps build brand image, increase customer
satisfaction, and boost sales.